BRAND DNA · VISUAL IDENTITY

The brand goes in once. And shows up in every image, by itself.

Register palette, style, design rules and mood — Marketing.Chat extracts the DNA from your brandbook automatically. From there on, every image generated in the Studio respects the visual identity without you repeating colors, typography or rules in each prompt.

Try free See Nano Banana 2
01 / CONCEPT

Brand DNA = the brand's visual identity, applied by itself.

While Brand Voice defines how the brand speaks, Brand DNA defines how the brand looks. It's the system that makes every carousel, cover, ad or behind-the-scenes piece land on palette, typography and rules — without you pasting a style guide into every conversation.

Register the brand once. Nano Banana 2 applies it automatically.

02 / ANATOMY

The anatomy of a Brand DNA.

🏷️

Basics

Name and category (Tech, Education, Health, Ecosystem…).
✨

Vibe

Quick tags that define the visual climate: Minimal, Bold, Premium, Playful, Brutalist, Cinematic, Tech.
🎨

Color palette

Colors with assigned roles — Primary, Background, Secondary, Accent — each with hex code.
💬

Style keywords

Visual personality keywords: Expert, Social, Futuristic, Community, Human…
📏

Design rules

Usage rules: logo version, typography, alignment, prohibitions (no shadows, no rotation, no distortion).
🌙

Mood description

A prose description of the brand's climate — the feeling every image should convey.
📎

Assets

Upload the brandbook as PDF. Marketing.Chat reads it and extracts colors, style and rules automatically.
03 / ENROLLMENT

Three ways to enroll a brand.

🤖

Upload the brandbook

Send the brand's PDF. The system extracts palette, typography and rules in seconds.
✍️

Manual entry

Fill each field in a structured form — ideal when everything is already documented.
🎨

Hybrid edit

Upload the material, review what was extracted, adjust what needs adjusting. Fast and precise.

Recommended: blend all three to calibrate perfectly.

04 / CREATORS

The 4 modes inside Creators.

🎨

Playground

Free canvas. Make any image without rules — experiment, explore, test ideas with no brand commitment.
🖌️

Studio

Brand workspace. Everything you generate here automatically follows the selected brand's colors, style and rules. 4 variations at once across all formats.
📚

Library

The brand's visual archive. Find, reuse and download any image you've already created — organized by brand, ready to use.
🏷️

Brand DNA

The enrollment hub. Manage up to 20 brands per account — one for each client, product or sub-brand.
05 / IN ACTION

Same instruction. Two results.

In the Playground the image comes out generic. In the Studio, with a Brand DNA active, the same scene becomes a branded piece.

PLAYGROUND · NO BRAND
Without Brand DNA.
“An audience at a corporate event.”

Generic image, random palette, neutral style.

STUDIO · WITH BRAND DNA
With The CMOs live active.
“An audience at a corporate event.”

Same scene, but with cobalt blue #2962FF, soft gradients, real people smiling, collaborative environment, logo in context, DM Sans typography — exactly the brand's DNA, no extra prompt.

You write less. The brand shows up every time.

06 / WHY IT MATTERS

Consistent branding doesn't depend on repeated briefs.

A design Skill is worth a prompt. An enrolled Brand DNA is worth every image your brand will generate for years to come. The standard lives in the system — not in a designer's memory or a PDF forgotten in Drive.

For agencies

One Brand DNA per client — no identity bleed across projects.

For in-house

One per sub-brand, product or line — everything under control.

For creators

Your personal identity becoming a visual reference in every post.

07 / APPLICATION

Brand DNA applied end-to-end.

Nano Banana 2

Palette, style and tags become automatic in every generation.

Veo 3.1

Videos follow the brand's rhythm and visual language.

Chat Mode

Inline images always on standard.

Genius Mode

Full campaigns with unified identity.

Document artifacts

PDFs, slides and LPs respect the Brand DNA.

Library

Visual history organized by brand, reusable.

Ready?Ready?

Stop stitching 5 tools together. Run marketing from a single system.

11,000+ professionals in 40+ countries. First GEO audit free. No credit card.

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