The AI that stops waiting for instructions and starts acting for you.
Skills are abilities that teach Marketing.Chat to work your way. Once activated, they automatically guide responses — orchestrating AI models, brand memories, code sandbox, web search and integrations. You write a request, the system runs a complete operation.
Skills = behavior rules that turn into action.
While Brand Voice defines how to speak and Memory defines what we know, Skills define what to do, when to do it and how to do it.
Every time you send a message, an orchestrator reads the context and activates the relevant Skills — in parallel, in seconds, without you having to ask. The Skill injects a full "brief" into the model's prompt before your message, with rules, guidelines, examples and anti-patterns that guarantee a professional result on the first try.
Every Skill has three layers.
Name and Description
Define the purpose and when the Skill should be used. The orchestrator reads this description to decide whether or not to activate the ability in that conversation.
Activation type
- Automatic — a conditional router detects context and activates on its own.
- Manual — you decide when to call it.
Injected prompt
The heart of the Skill. A set of rules, guidelines, success examples and anti-patterns that invisibly enter the context. The Instagram Skill, for instance, forces the AI to generate 7–10 slides (never 5), 50–100 words per slide, 150–300-word caption with hook and hashtags in a separate section — all without you asking.
Six resources activated automatically.
LLM calls
Picks the right model (Claude, Gemini, GPT, Grok) for each subtask.
Brand memories
Pulls Voice, tone, forbidden terms and approved examples from your Project.
Python sandbox
Runs code to transcribe videos, analyze spreadsheets, generate charts.
Web search
Fires chained searches and refines queries like a real researcher.
Integrations (MCP)
Connects GA4, Meta Ads, CRMs and the tools you already use.
Specialist selection
Activates the right vertical profile among the 60+ available.
Three paths to a Skill.
Create with Marketing.Chat
Describe in natural language what you want. The AI asks questions, structures and saves the Skill ready to use.
Write the instructions
Define name, description, rules, anti-patterns and examples in a structured form.
Upload a Skill
Import a .md file with YAML frontmatter — ideal for sharing and reusing across teams and clients.
Every Skill can be automatic (the router detects context) or manual (you decide when to activate).
One message, four Skills in parallel.
"Create a post about AI marketing Skills using YouTube videos."
In parallel, the system activates:
Tone Personalization Skill
1.6sAdjusts style to your brand.
Code Execution Skill
sandboxOpens a sandbox to transcribe and extract insights from videos.
Web Research Skill
1.6sSearches for relevant videos and refines queries in a chain.
Specialist Selection Skill
177msCalls the right branding/marketing profile.
A post grounded in real sources, in your brand voice, structured by the subject specialist. No giant prompt. No copy-paste. No re-explanation.
Library ready to use.
Instagram Content
YouTube Content
Frontend Design
Your own Skills
ChatGPT answers. Marketing.Chat executes.
A well-configured Skill replaces a 2,000-word prompt you'd otherwise paste into every conversation. It already knows the deliverable format, the brand rules, the anti-patterns, the reference examples — and loads that automatically, only when relevant.
You configure once. The whole team uses it always. The standard lives in the system, not in one person's head.
Stop stitching 5 tools together. Run marketing from a single system.
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