COPILOT MODE

The AI that asks before answering — and builds the brief with you.

Copilot drives the conversation with smart questions. Instead of waiting for the perfect prompt, it gathers the context it needs (audience, offer, channels, tone) and delivers a brief or plan ready for the team to execute. For those who want results without becoming prompt engineers.

Try free Compare the 3 modes
01 / 3 MODES IN ONE LINE

So, which mode to use?

Chat
You know what to ask
Answers fast, short format
Copilot ⭐
You have the problem, not the prompt
Asks, guides and builds the deliverable
Genius
You have the goal, not the process
Executes autonomously in parallel
02 / HOW IT WORKS

4 steps — from goal to executable plan.

  1. 01

    You describe the goal

    "I need to plan a launch in 30 days."

  2. 02

    Copilot asks questions

    Audience? Channels? Budget? Competition? Each answer feeds the next.

  3. 03

    Builds a structured brief

    Headline, personas, messages per channel, timeline, KPIs.

  4. 04

    You review and iterate

    Change an earlier answer and the brief recomputes dependencies.

  5. ⏱

    8–15 min

    Average time to an executable plan.

03 / USE CASES

4 cases where Copilot shines.

Campaign planning

Input: "I want to run Black Friday". Output: media plan, creative and timing.

Persona creation

Input: business data. Output: 3–5 personas with pain, channel, objection.

Monthly content strategy

Input: theme/pillar. Output: 20–30 ideas distributed across channels with brief per piece.

Creative brief

Input: macro campaign. Output: brief in the team's standard format (designer, copy, media).
04 / INTEGRATION

Connected to the rest of the product.

60+ Specialists

Call a specialist mid-Copilot (e.g., 'SEO Specialist review strategy').

Brand Voice

Final output already aligned with the tone and vocabulary saved in the Project.

Projects

Briefs are saved in the project and become context for future conversations.

MCP Connectors

Copilot can pull GA4, Google Ads or Meta data during the questions ('which channel had the best CPA?').

Frequently asked questions

What's the practical difference between Chat and Copilot?
Chat is short answers to direct questions. Copilot drives a structured conversation — it asks before delivering and builds denser pieces (briefs, plans, strategies).
Do I need to be a prompt-engineering expert to use Copilot?
No. Copilot was designed for people who don't master prompt. It asks what it needs to know.
Which plans include Copilot?
All paid plans (Growth, Scale, Max, Teams).
Does Copilot remember previous conversations?
Inside a Project, yes. The project's Knowledge Base and history become context.
Can I swap the AI model mid-Copilot conversation?
Yes. Copilot works with any model (Claude Opus 4.6, Gemini 3.1 Pro, GPT-4.1, Grok, etc.). Swap via the Model Selector.
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