60+ PRE-TRAINED SPECIALISTS

60+ specialists in 1 click — from Paid Media to BI, in 6 categories.

Each specialist is an AI profile with 70% to 100% depth in its area. Escalate a conversation to "Paid Media Specialist" and the answer shifts from generic copy to analysis with real metrics (CAC, ROAS, LTV, CPC, CPA).

Get started free See categories
01 / CATEGORIES

6 categories. 60+ specialists.

Marketing

12 specialists

Paid Media, Technical SEO, Content Strategy, Conversion Copy, Email Marketing, Branding, Social Media, CRM, Growth, Analytics, BI, GEO Monitor

Sales

5 specialists

Pre-sales/SDR, Closing, Sales Enablement, Negotiation, Customer Success

Finance

3 specialists

Management Accounting, Pricing, ROI Analysis

HR

3 specialists

Recruiting, Employer Branding, People Ops

Partners

2 specialists

Partnership Mapping, Affiliate Program

Others

expanding

Updated as new profiles are published.

02 / DEPTH

3 tiers — ours start at Proficient.

Versatile · 50–70%

Covers the essentials, knows when to hand off. (Marketing.Chat has NO specialists here — by design.)

Proficient · 70–85%

Solves most execution tasks alone. This is where Marketing.Chat generalists live.

Specialized · 85–100%

Discusses nuance, cites benchmarks, questions premises. Sr Paid Media, Finance Controller, Growth Hacker live here.
03 / HOW TO ESCALATE

3 ways to call a specialist.

🎛️

Specialty Button

Toolbar opens a menu, you pick the profile, the conversation continues with the new context.
@

Inline mention

Type @specialist SEO in the chat — calls the profile without leaving the conversation.
🤖

Auto suggestion

Copilot Mode suggests escalating when the next decision requires domain depth.
04 / EXAMPLE

Paid Media in action.

You ask: "Meta CPA is up 40% in 2 weeks, what to do?"

Generic chat

Lists common causes (seasonality, creative fatigue).

Paid Media Specialist

Opens with "first check if it's volume or auction" and asks: current frequency, placement mix, post-click CVR variation, new traffic vs retargeting.

When you answer, it returns a probabilistic diagnosis + 3 prioritized concrete actions.

05 / CUSTOM

Custom specialists (Scale+ plans).

You can create your own specialists by combining Brand Voice + project Knowledge Base + specific instructions. Ideal for multi-client agencies and companies with their own jargon.

Frequently asked questions

How many specialists can I use per conversation?
No limit. Within a conversation you can escalate across several specialists — context is preserved across them.
Do specialists understand my industry's jargon?
Pre-trained ones cover common Brazilian marketing jargon. For specific vertical jargon, upload PDFs/Excels to the Project's Knowledge Base and create a custom specialist.
What's the difference between pre-trained and custom specialists?
Pre-trained is a ready profile, validated on area tasks. Custom combines Brand Voice + Knowledge Base + specific instructions — ideal for multi-client agencies.
Which plan includes specialists?
The 60+ pre-trained are in every plan. Custom from Scale onwards.
Can I train a specific specialist for a client?
Yes, via the Brand Voice + Project + Knowledge Base combination. It's the most common use case in agencies.
Why "60+" in some places and "80+" in others?
60+ is the current number of specialists available in the product UI. 80+ is the aggregate count including custom profiles published by clients + staging specialists.
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